Aston Martin will be hoping to raise a glass to a successful Las Vegas Grand Prix after announcing a new global partnership with whisky brand Glenfiddich ahead of the race weekend.Both Lance Stroll and Fernando Alonso secured points finishes in Vegas last season and a repeat would certainly be a reason to celebrate Aston Martin’s latest partner.Planned activities from 2025 onwards will bring the …Keep reading
In this month’s episode, we ask whether Max Verstappen will be ‘four and done’ with Red Bull – and, indeed whether Red Bull will be able to win another world championship in the foreseeable future as their driver academy might not be holding up as well as it once did, despite two and a half decades of success… Are we in the strange situation where Red Bull literally “can’t afford” to let …Keep reading
Based on previous results on similar circuits, Ferrari and McLaren are the pre-race favourites as Formula 1 heads to Las Vegas, but two key factors could yet trip them up.This is also notwithstanding a rather resurgent Red Bull after Max Verstappen’s thumping victory last time out in Brazil, his win in F1’s return to Sin City last year and how his team’s car packages have been superb on …Keep reading
Is it denial, ignorance, or a positive mental attitude? Whatever it is, Lando Norris is refusing to give up hope of winning this year’s drivers’ championship.That is, at least, according to the press release issued by McLaren ahead of this weekend’s Las Vegas Grand Prix in which Norris is quoted saying: “Everyone’s motivated and ready to give it our all in the fight for both …Keep reading
Alpine team principal Oliver Oakes has opened up on the team’s decision to switch to Mercedes powertrains for Formula 1’s new rules for 2026, stating the team simply wanted “the best engine in the back of the car”.The team’s parent company Renault had invested in F1’s switch to a near-50:50 split between its internal combustion engine and electric motor, but elected to shutter down its powertrain …Keep reading
Mercedes Formula 1 team principal Toto Wolff has claimed suggestions he is “happy” that Lewis Hamilton is leaving the team have taken his comments “out of context”.Hamilton is entering his last three races in Mercedes colours before his switch to Ferrari for next year, having won six F1 drivers’ titles in his time with the Brackley-based outfit that he joined in 2013.It left Mercedes with a seat …Keep reading
Max Verstappen. Ben Stokes. Andy Murray. Adam Peaty. The all-conquering 2023/24 Bundesliga champions Bayer Leverkusen. Just some of the top names who adorn sportswear produced by Castore – a company born on Merseyside in 2015.The brothers behind the label, Tom and Phil Beahon took jobs in finance to fund their project, learning as they went by conducting market research while planning to take on …Keep reading
The 2023 Las Vegas Grand Prix was the first Formula 1 grand prix to not be held on a Sunday for 38 years, an arrangement that is being repeated this weekend.On Saturday 23 November will be the second edition of the Las Vegas GP after its star-studded debut on the F1 calendar last year.Kylie Minogue performed a concert, all 20 drivers partook in an opening ceremony along the start-finish straight …Keep reading
Red Bull has added to its portfolio of global brand collaborations with video technology leader Neat becoming the team’s official video conferencing hardware and innovation partner.The Milton Keynes-based outfit will be able to use Neat’s expertise in the video technology market space to ‘support creative and flexible collaboration’.The deal, which starts from next season and was announced ahead …Keep reading
Williams and Duracell have announced that their Formula 1 sponsorship deal will continue with a “multi-year” extension.Battery manufacturer Duracell has been a Williams sponsor since the 2022 F1 season, with the company’s logo and battery branding featuring on the airboxes of the team’s cars ever since.The new deal, which is described in a Williams press release as “a multi-year …Keep reading