Some deals are done direct by F1 commercial director Brandon Snow or the teams’ commercial departments, but many come in through agencies that then help the sponsoring brand to activate its sponsorship through hospitality or PR and content programmes. One of the largest agencies in motorsport is CSM, headed by Read more
As part of the commemorative livery, the engine cover of the Williams FW45 driven by Alex Albon and Logan Sargeant has been draped in the Union Jack. The Grove-based team’s 800-race landmark is also referenced on the sidepods.Its sponsor Gulf has received more prominent branding on the car’s rear wing Read more
Next year’s calendar is similar to the one originally announced for 2023, with the Chinese GP set to return and no new events added.Unusually the first two races of the season will held be on Saturdays, with the second round in Saudi Arabia moving from Sunday to accommodate Ramadan, while Read more
F1 2023’s extremely tight midfield battle is trademarked by an ebb and flow of teams rushing out parts that can yield several positions, but while several teams have made significant gains, Alfa Romeo has been quietly slipping backwards in recent weeks.Valtteri Bottas and Zhou qualified 14th and 17th respectively at Read more
After a strong recent run, Alpine had a below-par weekend in Austria, with the only highlights a seventh for Ocon in the rain-affected sprint and 10th in the Grand Prix for Pierre Gasly – after a post-race penalty relegated him one position.In contrast to rivals such as Ferrari and McLaren, the team Read more
De Vries was given a five-second time penalty and two points on his licence after the third on-track confrontation between the pair in two weekends became the first to draw the attention of the stewards.In Montreal, both drivers came to a halt on the circuit after De Vries misjudged a Read more
Last weekend, 18-year-old Formula Regional driver Dilano van ‘t Hoff suffered a fatal accident at Spa, when the Dutchman was hit by a following car while stationary on the Kemmel straight.The crash happened on a last-lap restart in heavy rain, which dramatically reduced visibility.It is the second fatal accident at Read more
Constant track limits abuse by drivers in Turns 9 and 10 of the Red Bull Ring flooded the FIA stewards with incidents to review.On Sunday afternoon the FIA had to look at over 1,200 potential transgressions to determine if drivers deserved to be penalised. That manual process took over four hours Read more
McLaren recently ran a trio of tribute liveries at the Indianapolis 500 to commemorate its unique Triple Crown successes. These were combined into a single look for Lando Norris and Oscar Piastri, who ran the revised livery in Monaco and Spain.Continuing its celebration, McLaren has revealed a return to the Read more
McLaren has revealed a chrome livery for this week’s British Grand Prix, with portions of the car that were previously pale blue changed to reflect the silver livery that was run between 2006 and 2014.After changing the badge on its social media profile to chrome ahead of the launch, excitement Read more