TAG Heuer has become the first title sponsor in the history of the Formula 1 Monaco Grand Prix.The watch manufacturer was named as F1’s official timekeeper in January as part of LVMH’s 10-year global partnership with the series.Now TAG has made history by securing the naming rights to the prestigious Monaco Grand Prix, one of the most famous races on the F1 calendar.TAG branding …Keep reading
There will be fresh blood aplenty in Free Practice 1 sessions this Formula 1 season, with teams required to run rookies twice in each of their cars.To be frank, a rookie’s FP1 outing is usually not the headliner of an F1 grand prix. Teams often leave it until the very last second to tick that box, leaving young drivers with what are effectively the most ‘perfunctory’ sessions of the year …Keep reading
McLaren has linked up with lottery operator Allwyn which will become a new partner to its Formula 1 team, esports outfit, and F1 academy in 2025.F1 announced its own partnership with Allwyn on Tuesday, but McLaren has also secured a deal with the company’s global operations, which holds brands that operate national lotteries across seven different nations in North America and Europe.The …Keep reading
Oliver Bearman believes the unexpectedly large crop of rookie drivers joining him in Formula 1 2025 will provide a lift for his first full-time year with Haas.The 19-year-old is one of six rookies on the F1 grid in 2025 after the 2024 season began with zero driver market transfers. Things started changing last February when Lewis Hamilton’s move to Ferrari for this year was announced …Keep reading
Motor racing has a long tradition as an incubator of technology. AI is the latest example as tech companies flood into the sport as partners, helping teams harness AI to improve performance.One example is that F1 increasingly uses AI in its TV and online coverage to provide insights and content tailored for fans.The FIA is also getting in on the act; this week it announced that AI will now …Keep reading
From an inauspicious start in a Mercedes-dominated era, Red Bull’s partnership with Honda propelled both teams back to the front, with Max Verstappen following in Sebastian Vettel’s footsteps as a four-time world champion, amassing 63 wins by the end of 2024.But it’s a success story that is coming to an end, with Red Bull taking matters into its own hands with Red Bull Powertrains-Ford, while …Keep reading
One word uttered by McLaren Formula 1 team principal Andrea Stella nearly two years ago matters when considering his team’s announcement of a contract extension for its aerodynamics chief, Peter Prodromou.“We wanted to unleash a very strong resource that we had internally, and that, for some reasons was under-utilised,” Stella said back at the 2023 Australian Grand Prix.This was just …Keep reading
Atlassian has signed a multi-year deal to become the title partner of Williams Racing, in the biggest deal in the team’s history.It is now the first title sponsor of Williams since 2020 and the partnership also extends beyond branding, with Atlassian becoming the official technology partner and official collaboration software partner of the team.The news comes ahead of the 2025 Williams …Keep reading
The McLaren Formula 1 team has extended the contract of its aerodynamics chief Peter Prodromou, who played a key part in its 2024 constructors’ title.The Woking outfit announced on Tuesday Prodromou would continue in his capacity of aerodynamics technical director on a long-term deal as the team intends to keep together the squad that returned it to the front of F1 over the past two …Keep reading
Rivals could draw a foul – Jake Boxall-LeggeMax Verstappen is just four licence points short of a race ban, and none of his current accrual will disappear until 30 June. So he’ll have to go 11 grands prix without picking up too many points. That should be simple, as long as he keeps his nose clean. The less aggressive drivers usually manage it…You’d dare say that Verstappen is less …Keep reading