PwC has become Formula 1’s official consulting partner meaning it will offer its services to the series in exchange for branding opportunities from the Miami Grand Prix onwards.One of the United Kingdom’s “big four” accounting firms, PwC – also known as PricewaterhouseCoopers – has signed a multi-year deal with F1 and will provide ‘strategic consulting’ to help the championship continue its …Keep reading
Ferrari may have achieved just one podium finish in the 2025 Formula 1 season so far, courtesy of Charles Leclerc in Jeddah, but it expects much more to come in the next few months.The Maranello-based outfit is counting on the FIA’s stricter front wing tests, which will be introduced at the Spanish Grand Prix in late May, to make substantial progress compared to other top teams.Leclerc …Keep reading
“Sometimes I have excuses for things, I’m never proud of using any of them – and 95% of the time I think that I can do a better job, no matter what it was.”These words from Lando Norris – published this week on the official Formula 1 website from an interview conducted ahead of the Japanese Grand Prix – have only acquired more resonance given the eventful waters that have flowed under …Keep reading
“Over the past five years, we have implemented a very targeted strategy to bring Formula 1 ever closer to the American fans,” F1 president and CEO Stefano Domenicali told Autosport when discussing the growth in the USA.Has the strategy been successful? Well, if Shakira had been a mathematician, there is no doubt she would have agreed that the numbers don’t lie because, to eek more out of …Keep reading
It’s 2023, and five grands prix in, Aston Martin has already secured four podium finishes and 102 points in the standings, establishing itself as the second-best team on the grid behind Red Bull. Two years later, and again, five weekends in — that tally has more than halved, with the British team earning a measly 10 points.It’s a clear sign of regression from the Silverstone outfit. Although …Keep reading
In Bahrain, many in the Formula 1 paddock were focused on a high-level meeting about the future engine formula and the 2026 regulations. The meeting was held after a media session with Nikolas Tombazis in China, in which the director of the FIA’s single-seater commission raised two major questions.First of all, what does F1’s long-term engine formula look like? If the answer is a V10 with …Keep reading
Lewis Hamilton has played his cards right after the Ferrari driver signed a multi-year partnership with collectibles giant Fanatics.Hamilton brought areas of London to a standstill on Friday as fans queued from 4am to catch a glimpse of the most successful Formula 1 driver of all time as he opened the Fanatics flagship store on Regent Street.The visit was publicised briefly ahead of the …Keep reading
For the reasons previously explored in this writer’s column last week, the RB21 has performance available to be extracted – but largely in a certain, admittedly narrow, window.When comparing how the drivers occupying Red Bull’s rotating second seat had got on, it was evident that was something that Liam Lawson struggled with, while Yuki Tsunoda has been able to exploit that more, even without …Keep reading
The championship standings tell of a Red Bull in third place, the only team able to break McLaren’s domination at the start to this F1 world championship, thanks to Max Verstappen’s victory at the Japanese GP. And yet, the start of the season for the Milton Keynes stable has not been so straightforward and simple, thanks to an RB21 that has not exactly given the expected feedback.The aim …Keep reading
The 20-year-old French-Algerian rookie has wasted no time standing out. He had a rocky start in Melbourne, where he crashed on the formation lap, but has since emerged as one of the most talked-about newcomers on the grid, with Q3 appearances in China and Japan, as well as points finishes in Japan and Saudi Arabia. His speed and consistency have already earned praise from Red Bull advisor Helmut …Keep reading