F1 and Pacsun extend fashion licensing deal that aims to attract new Gen-Z fans

Formula 1 has announced what it calls a “multi-year” new deal with fashion retailer Pacsun, which produces clothes primarily for teenagers and young adults.The two organisations have teamed up since 2022, when F1-branded garments began being sold in Pacsun’s 350 stores in the USA.F1 initially decided to engage with Pacsun as part of its strategy to attract new fans to the …Keep reading

A welder or the new Hamilton? Kevin Magnussen’s parallel universes

Life is a weird thing. You set goals. You work. You plan. But something completely random can change its course so dramatically that you just know: if that something hadn’t happened, it would all be different. An airline algorithm could put you in the seat next to your future business partner. You could step on someone’s shoe in a bar, strike up a friendship and – bam – before you know it …Keep reading

Alpine insists Ocon is welcome for farewell factory visit

Alpine Formula 1 team principal Oliver Oakes has welcomed Esteban Ocon to return to the team’s Enstone base to say his goodbyes ahead of his move to Haas.The Frenchman stood aside for Jack Doohan ahead of the final race of the season, with the move shrouded in controversy as sources revealed Ocon only discovered the decision – which was explained as necessary to allow him to drive for Haas in …Keep reading

The unspoken major factor behind McLaren’s F1 title win

“Wow” – was initially all McLaren team boss Andrea Stella could muster when Autosport raised the subject of his squad’s bulletproof reliability in Formula 1 2024 ahead of the Abu Dhabi finale.A discipline as scientific as motorsport does not really leave room for superstition, but the timing of our discussion was complex and so Stella’s brief incredulity was understandable. To be …Keep reading

F1 TV named App of the Year at Apple awards

Formula 1’s own over-the-top platform, F1 TV, has been honoured at the 2024 Apple App Store awards after it was named Apple TV App of the Year.A total of 17 apps and games were declared winners at the event in California, with App Store Editors selecting F1 TV among those honoured from a list of 45 finalists.F1 TV was recognised for a “best-in-class viewing experience”, with the …Keep reading

Vasseur: Hamilton’s attention to detail can lead Ferrari to glory

Ferrari team principal Fred Vasseur is expecting Lewis Hamilton to enhance the Scuderia’s mindset as it keeps working towards a first Formula 1 world title since 2008.Ferrari fought for this year’s constructors’ championship with Charles Leclerc and Carlos Sainz until the season-ending Abu Dhabi Grand Prix, where its 21-point deficit on McLaren proved to be too large to overcome as it …Keep reading

What is Verstappen’s record against his F1 team-mates?

The job of Max Verstappen’s team-mate is one of the hardest in Formula 1 with huge mental strength required to go up against the four-time world champion.He has so far had five team-mates in the series with a few of them being battered and bruised from the experience at Red Bull.So, how do the head-to-head records stack up?Max Verstappen vs Carlos Sainz …Keep reading

Bottas suggests Audi promise not kept as “mistake” comes to an end

Valtteri Bottas has claimed he was assured of his place as a “pillar” of the Sauber/Audi Formula 1 programme and labelled his period with the Hinwil-based outfit a “mistake”.The Finn joined Sauber for the 2022 season, when it was still called Alfa Romeo, and found some success, securing a top 10 finish in the drivers’ championship.But the team has regressed in the past two seasons and …Keep reading

No FIA investigation into Verstappen’s “stupid idiots” message

Max Verstappen will not face consequences for his heated radio message at Formula 1’s Abu Dhabi season finale in which he called the FIA race stewards “stupid idiots” for handing him a penalty.On Sunday Verstappen received a 10-second penalty for colliding with McLaren’s Oscar Piastri in the first corner and reacted angrily to his penalty as first-lap incidents are often judged more leniently …Keep reading

Tsunoda labels Red Bull a “very different car” after maiden F1 test for the squad

Yuki Tsunoda described the Red Bull car as “very different” to what he is used to, after an encouraging maiden test for the squad on Tuesday at Yas Marina Circuit.The Japanese was finally given a proper test in one of Red Bull’s cars during the post-season Abu Dhabi tyre test.While lap times were largely irrelevant because of the different run programmes that everyone was doing, Tsunoda said …Keep reading