Motor racing has a long tradition as an incubator of technology. AI is the latest example as tech companies flood into the sport as partners, helping teams harness AI to improve performance.One example is that F1 increasingly uses AI in its TV and online coverage to provide insights and content Read more…
From an inauspicious start in a Mercedes-dominated era, Red Bull’s partnership with Honda propelled both teams back to the front, with Max Verstappen following in Sebastian Vettel’s footsteps as a four-time world champion, amassing 63 wins by the end of 2024.But it’s a success story that is coming to an Read more…
One word uttered by McLaren Formula 1 team principal Andrea Stella nearly two years ago matters when considering his team’s announcement of a contract extension for its aerodynamics chief, Peter Prodromou.“We wanted to unleash a very strong resource that we had internally, and that, for some reasons was under-utilised,” Stella Read more…
Atlassian has signed a multi-year deal to become the title partner of Williams Racing, in the biggest deal in the team’s history.It is now the first title sponsor of Williams since 2020 and the partnership also extends beyond branding, with Atlassian becoming the official technology partner and official collaboration software Read more…
The McLaren Formula 1 team has extended the contract of its aerodynamics chief Peter Prodromou, who played a key part in its 2024 constructors’ title.The Woking outfit announced on Tuesday Prodromou would continue in his capacity of aerodynamics technical director on a long-term deal as the team intends to keep Read more…
Rivals could draw a foul – Jake Boxall-LeggeMax Verstappen is just four licence points short of a race ban, and none of his current accrual will disappear until 30 June. So he’ll have to go 11 grands prix without picking up too many points. That should be simple, as long Read more…
Cadillac is evaluating whether to source suspension parts from Ferrari after completing a deal for power units and gearboxes ahead of its Formula 1 debut in 2026.Should the American team expand its collaboration with the Maranello operation to include the supply of suspension, it would use a similar concept to Read more…
While Europe’s motorsport scene is still hibernating, Red Bull junior Arvid Lindblad has taken an important next step on his path towards a Formula 1 career.With Red Bull moving on from veterans Daniel Ricciardo and Sergio Perez in 2025, the brand’s junior programme has recently delivered its latest batch of Read more…
Williams has signed 1997 Formula 1 champion Jacques Villeneuve as an ambassador for the 2025 season.Villeneuve, who remains the most recent driver to win a title for Williams, will join Jenson Button and Jamie Chadwick in helping “strengthen the connection between the team’s celebrated history and its ambitious future”.The British Read more…
Gulf Air has extended its record-setting title partnership of the Formula 1 Bahrain Grand Prix ahead of the new season.The airline has signed a new deal until 2027, continuing its run of sponsoring the race since its first running in 2004.No other partner has been attached as to a race Read more…